Editing walkthrough
How I edit an AI-assisted draft
This page shows a complete edit and the reason for each change. It's the same process I use on a sample edit and on every piece in a retainer.
Video: self-audit walkthrough
Coming soon
The edit
In today's fast-paced digital landscape, businesses must leverage cutting-edge solutions to streamline their workflows and unlock unprecedented growth. Our platform empowers teams to seamlessly collaborate and drive impactful results. Whether you're a startup or an enterprise, our robust features are designed to meet your unique needs.
Our platform helps your team work together and simplify its workflows, whether you're a startup or an enterprise.
What changed and why
- Removed the opening clause.
“In today's fast-paced digital landscape” describes every industry, so it tells the reader nothing about this one.
- Replaced “leverage cutting-edge solutions”, “empowers” and “seamlessly collaborate” with plain verbs.
The meaning is unchanged. The plain version is easier to read and sounds like a person.
- Cut “unlock unprecedented growth” and “drive impactful results”.
Nothing in the draft supports either claim. If the client has a figure, I ask for its source and add it.
- Kept the audience line and joined it to the main sentence.
“Startup or enterprise” is the only specific detail in the paragraph.
- Flagged for the client: the paragraph now makes one claim.
An intro needs a specific problem or result. I ask the client for one and don't invent it.
What I check on every piece
- Figures, quotes and claims against their sources
- Links, product names and terminology
- Your brand voice guide, or your best published pieces
- Whether the page answers the search it targets
- Grammar, clarity and house style
What you receive
- The edited draft with tracked changes
- An editor's note on the main changes
- A list of claims that need a source from your team
Start with one draft
Get this edit on your own draft
Send up to 800 words. Within three working days you'll get the edited draft with tracked changes and my recommendation on scope. No retainer is required.